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This flowering butterfly bush plant features very dark purple conical flower heads that have a bloom time from early to mid summer to early fall at their prime. As long as you have a sunny planting spot this flowering perennial shrub will flourish with big purple flower heads whose fragrance will attract butterflies and other pollinators like bees or hummingbirds to your landscape! It is famous for its bushy growing habit, honey scented fragrant flowers, and robust growth. The fast growth rate is perfect for shrub borders, foundation plantings, or as a specimen plant!