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It’s All about CEX!: The Essential Guide to Customer and Employee Experience
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About It’s All About CEX!: The Essential Guide To
Of all the things that can make or break your business, the most critical is experience. Greatexperiences inspire customers and employees to advocate for you, while bad ones do theopposite. It sounds obvious, but so many companies fail because they don’t think this essentialfactor is important to their bottom line.It’s All About CEX! breaks experience down into its core components—success, ease, andconnection—and shows you how to get the most mileage out of each one. Containing long-term strategies as well as immediate action items, this book will teach you how to· Make everybody feel genuinely appreciated· Personalize your customer service· Discover your employees’ untapped potential· And moreYou have the ability to improve people’s lives. It’s All About CEX! reveals how to generatepositive experiences for your customers and employees, win their loyalty, and maximize yourprofits in the process.
