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Horses are vegetariansWe believe that horses are not supposed to eat shellfish or sharks or bovines. So, for this reason, we have sourced vegetarian ingredients. Yes, they are more expensive. But we believe this is important.Unique formulationsWe're always surprised how little thought seems to go into a lot of natural products. Even for humans, even when there is proper, valid scientific research which shows that a natural ingredient has a profound positive effect on a condition, there are few supplement companies that utilize this knowledge.We do. This is why our supplements contain herbs that you might never have heard of before, particularly those from the African continent. We have incorporated them because they have been scientifically tested to be extremely effective.A different approach to ingredientsThe other thing that makes us different is that we use many different ingredients in our products, unlike most manufacturers who use fewer ingredients in higher amounts. We believe that, in nature, a single molecule is unlikely to solve what is nearly always a complex problem. We prefer to use moderate amounts of many different ingredients which all work, each in their different way, towards the same goal. We have found this multi-pronged approach to be extremely effective.Researched continuallyBecause we are a relatively small company, we are agile and quick to respond to changes. If there is new research, we will be reading it and, if we think it is worth it, updating our product. We really do want to be the best and we work very hard towards this.EffectiveA lot of thought has gone into our products - we are confident that they will help your animal'shealth. Our company has been producing quality supplements since 2000 and we love animals.