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Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
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About Green Giants: How Smart Companies Turn
Product Description What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:• The Iconoclastic Leader• Disruptive Innovation• A Higher Purpose• Built In, Not Bolted On• Mainstream Appeal• A New Behavioral ContractPacked with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility. Review “A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability." —Kirkus Reviews “The author mixes research, interviews and great examples with aplomb to create an interesting, thoughtful read that can act as a catalyst for change for probably almost any organisation.” --Autamme "...plenty of info here for entrepreneurs to sink their teeth into, such as the six factors that are key to combining sustainability and profitability." --GrowBizMedia “…making sustainability relevant to the mainstream…a very readable work on a subject that often receives a dull treatment.” --The Irish Times "...a fascinating account, well-written, thoughtful, and loaded with rich anecdotes." --The Globe and Mail "Along with facts and figures comes valuable, pragmatic guidance on how you can replicate the thriving victories of these companies in your own business.” --Internal Auditing Book Description What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak • Disruptive Innovation that uses sustainability to spur the development of radically better products and services • A Higher Purpose that ignites the company—when the mission leads, profits follow • Mainstream Appeal with positioning and packaging stripped of the crunchy clichés that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more—many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow. From the Inside Flap The words “sustainable” and “profitable” have long seemed at odds in the minds of business leaders. Crunchy granola ideals aren’t sexy or lucrative...or so goes the old way of thinking, in which the idea of being environmentally or socially conscious was code for sacrificing profits. The surprising reality, though, is that today, businesses built around sustainabilit
