MANAGE YOUR SUBSCRIPTION BUSINESS: GROW YOUR CUSTOMER BASE

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About MANAGE YOUR SUBSCRIPTION BUSINESS: GROW YOUR

From newspapers, magazines, book- and fruit-of-the-month, all the way to today’s dizzying options in the digital world, subscription-based services can be a win-win for companies as well as their customers. Is it right for your business?Frequent users value ease of delivery and the discounts offered in exchange for a regular commitment to buy, plus the new benefits of the digital age. Businesses receive a more predictable cash flow, even if they offer a mix of subscription plus pay-on-demand and rent plus buy.Before you decide that if it’s good enough for Netflix, Microsoft, and Amazon, it’s good enough for you, first learn why some subscription-based businesses fail. Manage Your Subscription Business: Grow Your Customer Base will give you a solid grounding for success in this popular business model:•Learn the basics of a subscription-based business•Decide the pricing model•Develop customer relationships•Measure performance (especially churn rate!)•Retain and reward loyal customers•Acquire new customers•Avoid problems that cause failureCreating a successful membership model can fix problems that lead to business failure while giving you a solid customer base. Learn the tools for success now with Manage Your Subscription Business.