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This case study describes the policy-making process in Australia leading to the public release of information on every school in Australia through the My School website. Policy lessons are described to provide insight for OECD member countries which may be grappling with similar issues in developing school accountability systems, particularly those working within federal-state contexts. While some of the lessons from this policy development and implementation process relate specifically to Australia's circumstances, there are general policy prescriptions of broader interest to other countries seeking to improve school education through measurement and reporting of key factors of school operations and performance.