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Customer Sense: How the 5 Senses Influence Buying Behavior
Product ID : 51411547
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51411547
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Customer Sense: How the 5 Senses Influence Buying Features
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Used Book in Good Condition
About Customer Sense: How The 5 Senses Influence Buying
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
