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The Art of Executive Appearance: 5 Simple Ways to Impress on Camera and Inspire a Global Television Audience
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About The Art Of Executive Appearance: 5 Simple Ways To
Product Description The prospect of being watched by millions of viewers around the globe can be terrifying.What impression do you want to make on a global audience? Will it raise or lower your company's value? Will it open new partnerships for you? An executive who exudes confidence and authority will build a stronger and more profitable brand.This best-selling book's unique approach to crafting an on-camera presence was developed from time-tested insight. It provides a powerful, yet easy, step-by-step guide for top executives and aspiring professionals to take control of their image.Content Included:* Choosing the Right Outfit for Your Next Camera Appearance* Develop Color Consciousness and Learn Makeup Basics* Capitalize on Body Language and Build Confidence* 23 Quick Tips for TV SuccessThe author distills from years of camera-facing anchoring of news and special reports on Bloomberg TV, CNBC and other networks. And from over a thousand interviews conducted, he has seen every conceivable mistake committed by the interviewees.Leave nothing to chance. Meet your new persona in The Art of Executive Appearance. Review "This is one of the most value-packed books I've read in a long time. If you're looking for a quick read that will provide useful tips and help harness the true power of a television appearance then look no further." -- TAREK FADLALLAH, Chief Executive Officer, Nomura Asset Management Middle East "There is an impressive wealth of information in The Art of Executive Appearance. I'm always in the spotlight, and this is an effective way to brush up on fundamentals and learn a few insider tricks. It will change your perception on what you think is possible." -- LENA KOMILEVA FLOYD, Chief Economist, Director at G+ Economics "In a time of growing media convergence around the world, a solid foundation of camera appearance skills is vitally important. With refreshing brevity and clarity, The Art of Executive Appearance is bound to become required reading." -- HUSSEIN AMIN, Professor of Journalism and Mass Communication, American University in Cairo "As TV pundits multiply across media channels and anchors compete for your attention, it's more crucial than ever to stand out...for the right reasons. Yousef's book is a useful and enjoyable guide to effectively send your message across the crowded airwaves, while looking great doing it." -- ASHRAF LAIDI, CEO, Intermarket Strategy Ltd and Author of "Currency Trading and Intermarket Analysis" "If more presenters and commentators take can advantage of the information contained in this book, there would be fewer embarrassing broadcast moments. Yousef takes advantage of his extensive media experience to show how TV transformation has never been easier." -- DAVID GIBSON-MOORE, President, Gulf Analytica "A gem of a book with actionable advice if you're thinking about going on TV. I've been following Yousef's onscreen success for years. This is your chance to learn from one of the best." -- BURCU GERIS, VP and CFO at TAV Airports Holding, Young Global Leader, World Economic Forum "Mastering how you look on TV can be a daunting undertaking. Yousef's book is a tour-de-force compressed in five, easy-to-manage habits." -- FADI GHANDOUR, Managing Partner, Wamda Capital and Founder of ARAMEX About the Author Yousef Gamal El-Din is a news anchor, bestselling author and entrepreneur. With many years as the creator and face of top-rated international programs, he has developed cutting-edge strategic counsel on how to shape one's image for maximum clout on TV and on stage. In over a decade of live television, Gamal El-Din has hosted high-profile figures including heads of state, CEOs and billionaires. He joined Bloomberg TV in 2016 after five years as an anchor with CNBC in London. As a regional correspondent, Gamal El-Din courageously reported from hotspots across the Arab World at defining historical moments. It was at Egyptian Television where his
