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Amazon.com Strike like a Lethal Tigreor in this soccer cleat from ASICS. The soft leather upper molds to your foot for excellent touch on the ball while the incorporated lace and tongue make for a smoother kicking surface. Built for softer outdoor surfaces, the stud configuration gives you maximum maneuverability so you stay at the top of your game. From the Manufacturer In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.