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The Nine West Story In 30 years, Nine West has evolved to become a world-renowned fashion leader. Established in 1978, the Nine West brand took its name from its founding address in New York City. Today, Nine West shoes, Nine West handbags, and Nine West jewelry are beloved by women around the world and considered a trusted advisor in every category for fashion.Modern, affordable chic! Nine West satisfies the style chameleon’s craving for diverse, fresh fashion that’s trend-right and priced-right. Nine West jewelry offers a quick edit of runway styles and appeals to a wide range of women, and will carry you from day to night and back again.