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The Cella System: Selling More Real Estate with the Law of Attraction
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About The Cella System: Selling More Real Estate With The
The Cella System shows you how to sell more real estate by harnessing the “secret” of virtually every business baron and super-athlete of our time: The Law of Attraction. Our brains are equipped with a powerful micro-filter, the Reticular Activation System (RAS) that sifts through millions of bits of information every minute. Ever notice how the peak performers in any environment just seem to be more focused than the rest of us? They’ve learned to train their RAS to filter life’s white noise and hone in on their mission, and that’s what the Law of Attraction is about. There are dozens of variations: visualization, vision boards, The Secret. Part One of Cella’s system focuses this time-proven Law of the Universe on how to sell more real estate. Part Two is rooted in hard data, and how to conquer our profession’s meanest demon: inconsistent earnings. Cella discovered The Law of Attraction as a rookie agent in Maui’s ultra competitive luxury market. His first year he led the Hawaiian Islands in volume, after being shunned in his first two job interviews. He is the highest producing agent in the history of Maui luxury real estate with over a billion dollars closed, and owns Maui’s Coldwell Banker Island Properties, the island’s dominant brokerage. His system has helped make millionaires out of dozens of Maui agents. In short, easy to understand chapters, Cella’s how-to manual will supercharge your career with slight changes to your approach and daily routine. The techniques and tools work for everyone, regardless of experience, life situation or circumstance. Cella launched his career sitting Open House, and his millionaire Maui agents consistently prove this real estate institution’s relevance in today’s data-driven market. By replicating his tool chest and techniques you’ll attract more buyers and sellers. Chapters on farming, listing presentation, and marketing will guide your game to the next level. Cella was a slow starter. He came to Maui in the late 1980s and indulged every possible self-gratification, then turned his life around in an instant. “Without the Law of Attraction,” he says, “I’d have nothing.” Today he is Maui’s agent to the stars (Cher, Michael Jordan, etc.) and moguls, and his transactions are in seven and eight figures. Co-author Kevin Spaise is a believer: his sales volume has tripled since partnering with Cella on The Cella System.
