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It's Showtime! Richard Butterfield's Power of Persuasion
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About It's Showtime! Richard Butterfield's Power Of
Review A glimpse into the world of high stakes presentations... If you have a story that needs to be told, an idea that needs to be heard, a case that needs to be made, then read this book. --Tom Kelley, General Manager, IDEO and author of The Art of Innovation and The Ten Faces of Innovation It's Showtime! Richard Butterfield's Power of Persuasion is a must read for any executive who understands the power and importance of the spoken word. --Trevor Fetter, President and CEO, Tenet Healthcare Corporation Butterfield has written better story-telling tips than Story, more presentational methods than An Actor Prepares, and more effective cures for the nerves than a shot of tequila... the ultimate how-to for anyone who aspires to be a great speaker or presenter. --Bing Gordon, Partner, Kleiner, Perkins Caulfield & Byers; former Chief Creative Officer, Electronic Arts Product Description The playbook for professionals who understand that effective communication is the key to success. This third edition has been refreshed with new insights and best practices from Richard's recent client engagements. This indespensable guide combines Richard's dual experience as an actor and as the man behind the curtain for high-profile leaders across the globe. His tactics for the spoken word apply to every facet of the organization, from the ultra-concise elevator speech to the magnificent keynote address. He punctuates his lessons with anecdotes borrowed from sessions with clients like Linked In, Microsoft and the Cleveland Clinic, and then provides exercises to help you inject key concepts into your own public speaking engagements. Follow Richard on a journey to discover and harness your own professional passion to compel others toward your vision. Along the way, learn to navigate obstacles with superbly-crafted messaging and well-structured presentations. Arrive at your performance destination polished from proper rehearsal and in charge of your space, with passion in your voice and the Power of Persuasion in your back pocket. It's Showtime! About the Author Richard Butterfield works coast to coast as a strategic communication, presentation and media skills consultant, conducting workshops and coaching sessions for business executives, physicians, lawyers, entrepreneurs, and other professionals. He specializes in preparing speakers for high stakes presentations - keynote speeches, product launches, TED Talks. His client list includes CEOs of companies such as Gartner Inc., Tenet Healthcare, Clif Bar Inc., LinkedIn, Kaiser Permanente, EBay, The Cleveland Clinic, and Williams Sonoma, Vice Presidents at Microsoft plus leaders at Expedia, Genentech, Bayer Corporation, Egencia, Bristol Meyers Squibb, and Charles Schwab, and law firms Fenwick & West LLP, Sidley Austin LLP, and Liebert Cassidy Whitmore. Butterfield's approach to persuasive presentations draws on his extensive experience as an actor, acting teacher, and director and is informed by a decade of public relations and marketing experience. A Stanford University graduate, he received his master's degree from the renowned American Conservatory Theater MFA program, where he later served as Conservatory Dean.
