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Beetroot is a rich source of both dietary nitrates and the betalain pigments which give beetroot its characteristic reddish–purple color. Studies have shown that consuming beetroot powder can boost stamina and increase endurance. Beetroot may also be helpful in supporting liver and eye health, maintaining healthy cholesterol levels, blood purity and cell wall elasticity. FEEL GOOD Fortified Beetroot Powder is fortified with organic 10:1 beetroot extract for the maximum benefits of organic beetroot! Health benefits: May help maintain healthy cholesterol levels, May support liver health, and May support eye health. Feel Good sources products from their indigenous regions to maintain sustainability and ensure that potency, quality and purity are uncompromised. Product Features: Organic All natural High in Nitrates No artificial flavors or colors