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Sensitivity starts with exposed dentin. Sensitive teeth need special care. Always follow the label. After: Sensodyne Deep Clean works inside the tooth to help calm the nerves for 24hr sensitivity protection.* Directionsadults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more then 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing.children under 12 years of age: Consult a dentist or doctor.