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STETSON BLACK BY COTY ORIGINAL COLOGNE FOR MEN - Embodying the Spirit of America in Scent Embodying rugged independence, the scent is a true American original. The dark, brooding & spicy scent has a leathery drydown, with the masculine element of what black should embody. This award-winning mens cologne spray will leave a lasting impression. Stetson is the stuff of legend. Of frontiers and rugged individualism. Of ingenuity and destiny. Long an icon of the old West, its tumbleweed restlessness speaks to the American quest for freedom, independence and expression. In scent, Stetson Black continues that legacy, harnessing the romance of our landscapes, bottling what makes America the “beautiful.” . It was first introduced in 2005 and has since become a favorite of men seeking a signature scent to call their own. Stetson Black, above all else, is a fragrance that can never be fenced in.