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Brightens Complexion: This nourishing primer serum preps, primes, and refines skin while helping to brighten the complexion.
Perfect Prep: This two-in-one primer and skin serum can be used before makeup application to create a perfect canvas for flawless makeup application.
Skin-Loving Ingredients: Enriched with a skin-brightening blend of Sunflower Oil, Vitamin C, and Niacinamide, this gentle primer serum helps to brighten and soothe skin as it preps it for makeup.
For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
Cruelty-Free: wet n wild makeup and cosmetics are never tested on animals and are 100% cruelty-free.
Like sunshine in a bottle, this primer serum is sure to brighten your day and your complexion! Enriched with a nourishing blend of Sunflower Oil, Vitamin C, and Niacinamide, this primer serum not only soothes and brightens the skin, but also preps, primes and refines skin for longer-lasting makeup application. Add it to your once or twice daily skincare routine for a complexion that positively smiles! wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!