All Categories
The Lock On Liner and Brow Cream is your secret weapon to a flawless face. Winner of the 2018 Hello Giggles HG Beauty Crush Award, this creamy formula glides on, allowing you to create your perfect brows. This versatile cream can also be used as a neutral eyeshadow shade, or can be painted on as an eyeliner. Finish off your look with your favorite mascara, and you have e.l.f.ing amazing eyes. e.l.f. makes the best of beauty accessible to every eye, lip, and face. Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie—glam or bare faced, minimalist, maximalist and every look in between—we are for every eye, lip, and face. Proud to be 100% vegan and cruelty-free, worldwide.