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Lillie’s Q - Carolina Dirt BBQ Rub, Sugar-Based BBQ Rub, Traditional Carolina Barbeque Rub, Sweetened Blend of Southern Spices, Perfect Barbeque Seasoning for Ribs, Pork, & Fries (6 oz)
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Lillie’s Q - Carolina Dirt BBQ Rub, Sugar-Based Features
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WHY NAME A BBQ RUB CAROLINA DIRT: Because this sugar-based rub is named for the red clay-colored soil of the Carolinas. Not only is this concoction all you'll need for slow-cooked ribs and pork—this unbeatable flavor is perfect for fries too.
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OUR CAROLINA DIRT RUB IS PRACTICALLY MAGIC: Why No. 16? In 2016, our sugar-based rub—along with all the TLC our team could give—coated our award-winning pork shoulder when it won the Memphis in May World Championship BBQ Contest.
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TRADITION IS WHAT OUR BBQ RUBS ARE MADE OF: A blend of onion, paprika, & other spices, this traditional sugar-based rub compliments a variety of slow-cooked meats and is the perfect barbeque seasoning if you enjoy some sweet with your heat.
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APPLY BBQ RUBS & SPICES 15 MINUTES BEFORE COOKING: That's all the time it needs to work its magic. For best results, apply to chicken, lamb, turkey, pork, or beef—including ribs. Did we mention you can use our meat rubs to season your fries too?
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AUTHENTICALLY CRAFTED BBQ SEASONING & RUBS: Chef Charlie created Lillie's Q to bring new life to your BBQ favorites with honest-to-goodness authentic Southern flavor. Enjoy our delicious barbeque rubs & spices—we call it #SmotherlyLove
About Lillie’s Q - Carolina Dirt BBQ Rub, Sugar-Based
Lillie's Q’s mission is to bring people together at the table to experience authentically crafted Southern barbeque flavors true to their regions and traditions. As Chef Charlie McKenna traveled the BBQ competition circuit from Memphis to Alabama and the Carolinas, he created a Lillie's Q sauce unique to each region and won the Memphis in May World Championship Barbecue Cooking Contest along the way...twice! Now, he’s serving up Southern BBQ that’s true to regional traditions while still creating unique, reimagined flavors—it’s an art form. Thanks to Grandma Lillie, a full family lineage of BBQ passion, and a commitment to craft, we believe we’ve mastered it. With four restaurants and a variety of sauces, rubs, kettle chips and more—we’re excited to show you why it's unlike anything you’ve ever tasted. Our Carolina Dirt Rub is a fantastic and versatile meat rub that is authentically crafted with a Southern blend of spices. It’s the perfect sugar-based rub for slow-cooked, unbeatable flavor—please sprinkle, DON’T RUB. Generously apply on slow-cooked ribs or pulled pork, and even on french fries. Each of our rub seasonings tell their own story by honoring the region they were created from or the people that brought them to life. Why No. 16? In 2016, our sugar-based rub—along with all the TLC our team could give—coated our award-winning pork shoulder when it won the Memphis in May World Championship BBQ Contest. Remember with every bite, know you're enjoying flavors as authentic as the places they come from.
