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Astaxanthin has been around a long, long time, but it has only recently begun to be recognized as the super-antioxidant that really works. Often called "the king of the carotenoids," Astaxanthin is 10 to 100 times more powerful than other carotenoids like beta-carotene and lycopene. Plus, unlike several other antioxidants, astaxanthin does not become pro-oxidant in the body. This makes it one of the most potent and powerfully effective anioxidants that one can ingest. A naturally occurring carotenoid pigment and a powerful biological antioxidant. Astaxanthin exhibits strong free radical scavenging activity and may help protect against oxidative damage of LDL-cholesterol, cell membranes, cells, and tissues.