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Generation K Collection
Minimalist and heritage sport look.
All leather premium upper.
Medial side has perforated iconic 5 Stripes detail.
EVA outsole for supreme comfort and uncompromising style.
Product Description The Gen-K collection is designed for a new class of up-and-comers and entrepreneurs who are driven by their passions and lead with style. The Gen-K Icon pushes past conventions with a look that bridges modern minimalism and heritage sport. Its sleek, all-leather premium upper is accented by a medial side perforated detail and iconic 5 Stripes while sitting atop the signature Gen-K EVA outsole for supreme comfort and uncompromising style. Stitched leather numerals on the sneaker tongue pay homage to K-Swiss’ founding year for a sophisticated look with athletic-inspired appeal. From the Manufacturer Founded more than 40 years ago in Van Nuys, California, K-Swiss introduced the first all-leather tennis shoe, the K-Swiss Classic, in 1966. Since its inception, K-Swiss has rooted itself in California Sport with an aim to be the most inspiring and innovative athletic brand in the market. Today, the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth.