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IMPROVED FORMULA: Pucker up for the return of the product that started it all for Huda Beauty, the Liquid Matte Lipstick. Reformulated to be more comfortable, pigmented, and long-wearing than ever before.
EXTENDED SHADE RANGE: This vegan formula is back in all your favorite shades plus new ones, so you’ll be able to create endless looks from natural nudes to bold brights.
TRANSFER-PROOF: The silky color applies like a lip gloss and then dries in moments, cloaking your pout with a smooth, kiss-resistant veil of vibrant color that won't smudge, flake, or transfer.
VEGAN-FRIENDLY: These reformulated lippies are hydrating conditioning and supercharged with LOVE - that’s lycopene, olive oil, and vitamins A&E of course.
PROVEN RESULTS: In an independent consumer test with 30 people, 100% agreed that the texture felt ultra-lightweight and creamy upon application, 100% agreed that the color was intense and gave their lips full coverage, and 100% agreed that the product was easy to apply.
target audience: Women
HUDA BEAUTYLiquid Matte Ultra-Comfort Transfer-proof LipstickColor: Trendsetter - brown nudeSize 0.14 oz/ 4.2mLA cult favorite, one swipe application transfer-proof, long-wearing liquid matte lipstick is now better than ever—reformulated for maximum comfort with an extended shade range suitable for all skin tones.Key Ingredients:- Lip L.O.V.E. Complex: Lycopene, Olive Oil, Vitamins A and E, and Essential Fatty Acids—a complex made to help the lips remain visibly supple and hydrated throughout the day.How to Use:For maximum impact, line lips using the Lip Contour 2.0 of your choice and fade towards the center. - Apply a thin swipe layer of Liquid Matte in the corresponding or lighter shade to fill in the rest. - Allow approximately 30 seconds for color to set and intensify to an opaque finish.*Experiment further with your look, mixing shades to create your own personal tone.*For a lifted, fuller-looking pout, use Lip Contour 2.0 to slightly overline & draw straight across the cupid’s bow and center of the bottom lip, then connect to the corners following the natural lip shape