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Product Description Whether it's in a cockpit at takeoff or the planning of an offensive war, a romantic relationship or a dispute at the office, there are many opportunities to lie and self-deceive -- but deceit and self-deception carry the costs of being alienated from reality and can lead to disaster. So why does deception play such a prominent role in our everyday lives? In short, why do we deceive? In his bold new work, prominent biological theorist Robert Trivers unflinchingly argues that self-deception evolved in the service of deceit -- the better to fool others. We do it for biological reasons -- in order to help us survive and procreate. From viruses mimicking host behavior to humans misremembering (sometimes intentionally) the details of a quarrel, science has proven that the deceptive one can always outwit the masses. But we undertake this deception at our own peril. Trivers has written an ambitious investigation into the evolutionary logic of lying and the costs of leaving it unchecked. Review Boston Globe Trivers's knowledge of a range of disparate subjects is impressive.... Zooming in from the evolution of group interaction to the adaptations of neurology, Trivers writes in depth about how poor our brains are at grasping anything that could be considered an objective' reality. We're constantly fooling ourselves.” Financial Times [O]riginal and important.... [ The Folly of Fools] is a remarkable book, thick with ideas, yet relaxed and conversational in tone. Perhaps most remarkable is how ruthlessly Trivers confronts his own self-delusions . If we all examined our faults and foibles as honestly as Trivers does, the world probably would, as he hopes, be a more decent place.” The Daily Fascinating” Science Engaging.... Disarmingly honest.... Trivers's book is a thoroughly good read. If his well-informed by modest approach starts a new trend, then The Folly of Fools is a welcome and rather unselfish meme.” Scientific American, Guilty Planet blog Trivers is one of the greatest thinkers of our time.... Folly of Fools takes a refreshingly critical look at human behavior.... To fix some of the world's follies, we should lower the shield and better understand deception and our own self-deception by absorbing the wisdom, risky ideas, and generous admissions of his own foolishness in Robert Trivers' Folly of Fools. The truth can hurt, but deceit can, too.” Tyler Cowen, Marginal Revolution blog Brilliant, insightful, with occasional lapses of taste, quintessential Trivers, now the go-to book on its topic, recommended.” Kai Kupferschmidt, Science [Trivers is] an immensely original thinker in biology. His strength has been to see conflict where other people see only harmony.... Whereas others see optimism and self-deception as a defensive strategy to stay sane and happy in a harsh world, he sees it as a psychological attack mechanism, fooling yourself to better fool others,' he says.” The Economist In The Folly of Fools Robert Trivers...explains that the most effectively devious people are often unaware of their deceit. Self-deception makes it easier to manipulate others to get ahead. Particularly intelligent people can be especially good at deceiving themselves. Mining research in biology, neurophysiology, immunology and psychology, Mr. Trivers delivers a swift tour of the links between deception and evolutionary progress.” Psychology Today Read this if You're hungry for assumption-challenging explanations for your everyday behavior. Well-articulated and convincing, Trivers's theory draws on group dynamics, neuroscience, and even immunology to explain why we're all liars. Ultimately, he concludes that we're best off sensingand tellingthe truth whenever possible.” Salon [Trivers] probably knows more about the mechanics and meaning of deception than almost anyone else in the world, and his new book, The Folly of Fools, covers pretty much anything you'd want to know about the to