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Product Description This award-winning iron that protects the health of your hair and gives you the power to effortlessly create radiant, healthy styles. Ceramic plates infused with our proprietary mineral complex lock moisture into the strands while sealing and smoothing the cuticle. Ensuring your hair stays healthy and hydrated. Coated in 24K gold, the 1” plates quickly heat up and deliver even, consistent heat from root tip. The result: gorgeous, professional styles with superior conditioning and shine. Brand Story Founded by a hair stylist, Bio Ionic is the Professional’s choice for styling tools. Advanced natural ionic technology delivers speed and healthy, hydrated hair.