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Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds, and intense reds
Ionic wheat germ protein, nourishing botanical extracts and low ammonia
Vegan and cruelty free* (not tested on animals)
State-of-the-art European formula
28 Believable Blondes
Ionic wheat germ protein nourishing botanical extracts and low ammonia help ion Color Brilliance penetrate the cuticle layer of the hair and lodge in the cortex ensuring 100% flawless gray coverage. These formulas are PPD-free and enriched with Hyaluronic Acid Argan Oil Pequi Oil and botanicals to nourish and strengthen hair from within. Not to mention ion Hair Color is gentle on hair containing up to 38% less ammonia than the leading professional brands on the market.