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For healthier, truly natural-looking color & shine* with Health & Beauty-Boosting Antioxidants and Vitamins C&E 6 Weekly Conditioning Treatments! no ammonia non-permanent color / lasts through 28 shampoos covers gray naturally Natural Instincts is enriched with a unique blend of Antioxidants and Vitamins C & E - it's haircolor that actually improves the healthy look of your hair! Your hair will radiate with rich, natural-looking color and luminescent shine. Natural Instincts is perfect for you if you are looking for: Healthier, truly natural-looking color* with brilliant shine. Natural-looking gray coverage (for up to 50% gray) for color that lasts up to 6 weeks. And no visible roots! A gentle, no ammonia formula that helps protect hair against dryness while you color. Plus, Natural Instincts gives you 6 weekly treatments of our nourishing Once a Week Color Treat conditioner for shiny, soft hair. Natural Instincts, For Healthier, Truly Natural-Looking Color* & Luminescent Shine. *versus the leading level 3. Shade Guide Two easy steps to find your perfect shade! Step 1 - Identify your current color. This shade is recommended if your current color is: Medium Brown Step 2 - Preview your shade results. Choose from these shades shown below. All work with your current color but offer slightly different tonal results. Your color result with... Cool play up your natural highlights while minimizing red, gold or brassiness 20 clove X Neutral balance warm and cool tones; keeps hair closest to your current tone. 20 hazelnut X Warm add just a hint of gold 26 hot cocoa X Red for radiant hues that set you aglow 20B cinnamon stick X Helpful hints from the experts: for best gray coverage, choose shades with neutral tones if you are not sure which shade to choose, start with a lighter shade. shades that are darker than your current color wi