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Since 1937, Lundberg Family Farms has been growing wholesome, great-tasting rice while tending to soil, air, water, and wildlife as carefully as our crops. Some people say we're a bit unconventional. But doing things our way—sustainably at every step—allows us to make better food for your table while leaving a better world for the next generation. Grown with earth-preserving practices, our 20+ rice and quinoa varieties are cultivated to maximize the flavor of each tiny grain. Long, short, black, brown, white, red, and blended. Each variety brings something different to the table so you can get creative in the kitchen. Enjoy the whole-grain goodness of Lundberg Organic Red Rice. These honey-hued grains remain separate when cooked and fill the kitchen with an irresistible aroma (some say it smells like popcorn!). Perfect for adding warm color, whole grains, and nutty flavor to everything from Thai curries to tacos. Hungry for more? Look for other great-tasting side dishes, entrees, snacks, and packaged rice and quinoa varieties from Lundberg Family Farms. Good from the grain up!