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Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches
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About Get Clients Now! (TM): A 28-Day Marketing Program
Review "A brilliant and effective 28-day marketing program for professionals and consultants..." -- Bookwatch"If you've been waiting for the phone to ring, you're better off reading Get Clients Now!" -- Alan Weiss, PhD, bestselling author of Million Dollar Consulting"...presents the two most important elements for a successful marketing program for consultants: an easy, yet structured process to follow, and the motivation to get started and keep at it." -- Rick Freedman, author of Building the IT Consulting Practice Product Description Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of getting your brand in front of your customers. But where to begin? Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?For years, Get Clients Now! has helped thousands of independent professionals dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days! Readers will learn:• How to choose the best marketing tactics for their situation and personality • Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing • Proven and effective online networking and prospecting, social media, and internet marketing strategies • Advice on integrating online and offline tactics • Tips for dealing with fear, resistance, and procrastination • And moreNow in its third edition, this definitive guide has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers! Book Description Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it’s easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn: • How to choose the best marketing tactics for their situation and personality • Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing • Online networking and prospecting, social media, and internet marketing strategies that really work • Advice on integrating online and offline tactics • Tips for dealing with fear, resistance, and procrastination • And more Complete with worksheets, exercises and all-new examples, Get Clients Now! remains the definitive guide on winning new business. From the Back Cover Every independent professional needs a foolproof marketing and sales plan that constantly generates new clients and prospects. The go-to guide for successful professionals, consultants, and coaches, Get Clients Now! offers proven methods for creating and implementing a winning program to build a client base that exceeds your wildest expectations. Using a simple cookbook model, you’ll identify the “success ingredients” mis
