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The Ten Medtech Commandments: Ten imperatives to achieve commercial success with products that improve care so more patients get the treatments they deserve.
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About The Ten Medtech Commandments: Ten Imperatives To
Expertise in the medtech industry is very hard to come by. Most professionals only get a small number of opportunities to build up their professional skillsets. This approach requires decades to develop everything needed to effectively approach different commercial situations and understand how to navigate them. The medtech industry is fast-paced with continuous and unexpected changes in direction. Training and mentorship is often missing within the profession, and senior leaders and trainers have built their skillsets based on very limited experiences that causes blindspots for them. Devloping broad expertise requires a variety experiences in disease states, product categories, or competitive situations. This book addresses many gaps and shortcomings of our companies and our industry. Medtech commercial leaders deserve access to great training and information to make their efforts driving growth more efficient and effective. Helping patients by bringing new and innovative products shouldn't be a mystery! The Ten Commandments of Medtech will walk the reader through ten critical approaches to commercializing your product successfully. Learn: Why clinical utility is critical and what it is How to prepare for medical policy reviews The most effective way to create an educational ecosystem Why it's important to become a trusted partner in the treatment of diseases Effective ways to create a brand identity and a clear product story
