The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business

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About The Art Of Pricing, New Edition: How To Find The

Want to make a bad year better or turn a good year into a blockbuster? Improve your pricing strategy and discover the untapped gold mine that exists in your products and services.Whether you are in marketing, a manager, on the salesforce, in finance, or the CEO/CFO, pricing your products matters to you. The Art of Pricing is a practical guide for solving one of the most important dilemmas in business: how to use price to uncover hidden profits and find new opportunities for growth.This roadmap to pricing illustrates and explains:The financial windfall that can be reaped from small changes in priceMethods to derive the “right price” for your product or serviceHow a series of easy-to-implement strategies enables companies to serve and profit from the largest possible customer baseHow new pricing strategies can activate dormant customersWhy the key to better pricing is to provide customers with options – different prices, versions, and opportunities to purchase – to best meet their needs.Using a range of examples, from small businesses to big companies like Ford, Rafi shows how expanding your vision of pricing can accelerate profits and growth at your company. Critical ReviewsWhen The Art of Pricing first came out, The New York Times named it among those business books that “should have been best sellers” but got lost “in the shuffle.”“The key to getting that additional profit, Mr. Mohammed contends in a clear, conversational tone, is to offer customers a variety of pricing options and allow them to pick the one that works best for them…What is clear from Mr. Mohammed’s book is that it might be easier to produce greater margins by concentrating on the numerator (price) – what you charge – instead of obsessing ab