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Zipline to Success: Fast-Track Marketing Strategies to Accelerate Your Sales & Profits
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About Zipline To Success: Fast-Track Marketing Strategies
Product Description Winner of the "Best Business Book" award at the San Francisco Book Fair! Transform your marketing outcomes from so-so to spectacular! Does this describe you? As a business owner, manager or entrepreneur, you’re being yanked every which way by day-to-day business. You worry about the bottom line because sales aren’t where you feel they should be. Everyone says, “Do more marketing!” But where do you focus? Social media? Online ads? Radio? Print? And how do you know if you’re spending money wisely? The proven Zipline to Success system has helped hundreds of companies zip over roadblocks, avoid costly mistakes that could kill their business, and accelerate their success. Discover smart, practical, easy-to-use strategies and insider tips that show you how to fast-track your marketing, measure outcomes, and quickly course correct when your buyers shift gears. Learn how to: • Use practical shortcuts to boost sales & profits • Turn competitors into your “best friends” • Achieve a genuine competitive edge • Market on a shoestring budget • Speak your customer’s language • Use pricing as a marketing tool • Zip over the “digital divide” • Avoid the 3 Bs of marketing Zipline to Success is all about speed, practical solutions, measurable results, and transforming how companies do their marketing. Discover how this book can help you grow your business. BONUS! Readers of this book gain free access to valuable marketing resources, articles, and digital media tutorials to help your business soar to new heights! Review "When you want to make critical marketing decisions, zipping over roadblocks and shifting into high gear to accelerate outcomes that directly impact your bottom line, "Zipline to Success" helps you find the answers." - Best-selling author Jack Canfield, author of "The Success Principles" and "Chicken Soup for the Soul." " "Zipline to Success" is for every business owner, manager and entrepreneur who wants to optimize and even transform how their company does its marketing. Filled with practical actionable strategies and tactics, this book shows you how to make marketing happen fast and cost-effectively, how to measure and evaluate outcomes, and how to quickly course correct to gain the competitive edge." - Steve Harrison, Partner, Bradley Communications "I love this book! It provides companies with vitalinformation and real-life examples that will definitely help them do marketingthe smart way, saving money and getting results." - Julia M. Rhodes, CEOKleen Slate Concepts "Read this book with pen in hand because it's full ofprofitable nuggets to grow your business!" - Bill Harrison, President,Bradley Communications "Reading this book was like enjoying healthyintellectual potato chips, since I just kept reading and reading, enjoying thepage turning. The voice, pacing, and delivery of information in"Zipline" is beautifully executed. It'sengaging and fun, without minimizing the importance and seriousness of thecontent." - Dr. Mary Anne Borrelli, Professor, Connecticut College "With over 30 years of executive experience, I knowfirsthand the challenges that companies face on the road to sales and success.I have not only overseen the growth of the publishing industry's firstbillion-dollar brand in "Chicken Soup for the Soul®", but alsocreated a multi-million dollar training company around the success principlesof author Jack Canfield. In an engaging and straightforward style, Claudia's book helps business ownersand managers look beyond working in their business to working on theirbusiness. "Zipline to Success" presents real-life situations from herextensive consulting experience to illustrate essential and practicalstrategies, tactics and solutions that any company can use to transform theirmarketing efforts. What makes this book even more valuable are the creative insights Claudiashares that a company can use to set themselves apart from the competition. Intoday's highly competitive business arena,
