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Soul Trader: Putting the Heart Back into Your Business
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About Soul Trader: Putting The Heart Back Into Your
Product Description In the flurry of everyday deadlines and the many pressing demands on their time, it's easy for business owners to forget the real reasons they started a business in the first place. Soul Trader helps logical-minded business owners ensure that they find life balance, get to be creative and understand the human aspects of winning and keeping customers. Aimed at both new and established business owners, Soul Trader helps readers identify their life and business goals, develop a simple strategy and plan of action, understand and build on their brand and boost confidence and develop creative thinking and communication skills. Rasheed Ogunlaru delves into the heart of what makes businesses really work and offers a way for entrepreneurs to define clear goals, motivate people, improve creativity and enhance profitability. Review Start up/small business owners, entrepreneurs, sole proprietors "Chapter after chapter of relevant and essential information which will benefit you for the rest of your life." -- Stephen Fear, Entrepreneur in Residence, British Library "Will inspire a whole new generation of heart-centered entrepreneurs." -- Rachel Elnaugh, award-winning entrepreneur, business mentor and star of BBC's Dragons' Den (US Shark Tank) "In a changing economy, this could become a well-thumbed classic." -- Matthew Rock, Real Business "If it's been a while since you reflected on the heart of your business, getAbstract recommends this optimistic shot of inspiration." -- getAbstract About the Author Rasheed Ogunlaru, born in the UK to Nigerian parents, is a leading life, business and corporate coach whose simple "become who you are" approach has helped countless business owners connect with themselves, their businesses and their customers. He is currently the partner business coach of The British Library, and his background spans over 20 years in coaching, training, media, PR and performance. His clients include business owners, TV personalities, CEOs, pop stars and the general public. Ogunlaru is a highly sought after public speaker and regularly appears in the media.
