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Small Business Management: Creating a Sustainable Competitive Advantage
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About Small Business Management: Creating A Sustainable
Product Description Now with SAGE Publishing! Timothy S. Hatten’s Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. New to this EditionExperiential Learning Activities provide students with hands-on opportunities to practice their small business management skills. Tech in Action boxes highlight how small business owners can leverage technology, big data, and social media. Issues in Small Business boxes prompt critical thinking on current issues. Small Business in Action videos showcase stories and interviews from a wide variety of small business owners. How To. . . videos provide students with instructions and examples of basic business tasks such as performing a breakeven analysis, understanding income statements, and forecasting demand. About the Author Timothy S. Hatten is a professor at Colorado Mesa University in Grand Junction, Colorado, where he has served as theChair of Business Administration and created the Study Abroad Program for CMU campus. He received his PhD from theUniversity of Missouri-Columbia, his MS from Central Missouri State University, and his BA from Western State Collegein Gunnison, Colorado. He is a two-time Fulbright Scholar teaching small business and entrepreneurship at ReykjavikUniversity in Iceland and Copenhagen Business Academy in Denmark. Dr. Hatten has been passionate about small andfamily businesses his whole life. He grew up with the family-owned International Harvester farm equipment dealershipin Bethany, Missouri, which his father started. Later, he owned and managed a Chevrolet/Buick/Cadillac dealership withhis father, Drexel, and brother, Gary. Since entering academia, Dr. Hatten has actively brought students and smallbusinesses together through the Small Business Institute program. He works with small businesses and serves on theBoard of Directors of the Business Incubator Center in Grand Junction, Colorado. He is the author of the bestselling SmallBusiness Management: Entrepreneurship and Beyond, 6e published by Cengage which has been used in more than 30countries.
