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Review Matt has the distinction of being the only person in our industry who can sit and successfully negotiate with the largest carriers in our industry and the next day sit with a mom and pop main street owner and address their fears and issues. He is by far the biggest advocate the agency distribution system has. He backs his advocacy with data and research as well as a moral compass that is always pointing in the right direction. This book is a must read for agency owners and any carrier executives who still believe and support the agency system. - Paul Murphy, Founder and President, Paul T. Murphy Insurance Agency Having spent close to 30 years in the independent agent channel, Matt Masiello's relentless commitment to moving agents forward shines though in his new book - Insurance Agency 4.0. As a leader known for shaping the future of our industry, Masiello is a true evangelist for a more digital future where agencies not only survive but thrive in our rapidly changing business environment. Insurance Agency 4.0 takes agency leaders on a powerful journey to develop a strategic path forward to become an Agent for the Future. - Tyler Asher, President of Independent Agent Distribution, Liberty Mutual Small Commercial and Safeco Insurance Having known Matt Masiello for over 20 years, I can say with confidence Matt is not only an insurance industry visionary, but more importantly, an industry DOER. From an agency ownership and operation perspective, Matt has continually dedicated his efforts to staying one step ahead in our everchanging industry. Matt's experiences are truly unique, he has owned and led a small rural agency, and also served as CEO of the largest alliance of Independent Agencies in the United States! And now he is leading again with his new book, Independent Agency 4.0. This book is an invaluable guide to catapult your agency into the digital world of today. Matt's unique set of experiences has empowered him to sort through the rapidly emerging maze of insurance-related technology "solutions". Independent Agency 4.0 serves up a refreshing, commonsense and practical guide to "going digital"! - Ben Taylor, Founder, Assure Alliance For every agency owner and for every person that ever plans to be an owner in 2021 and beyond, this is a must read book. Other books may advise on grand strategies, but Matt's book deals with the nitty gritty of exactly what a person must consider at the granular level to succeed. The self-assessments alone are worth the read. If you only read one agency management book, this is the book for newer and more innovative owners to read and read it soon! - Chris Burand, Burand & Associates, LLC Powerful, pointed and purposeful. Matt has created an outstanding guide to assist independent agents on their critical path toward our digital future. His prose provides a clear sense of how to demystify and embrace the changing landscape in the midst of this fourth industrial revolution. As CEO of a company that has been committed to the ideals of trusted choice and counsel, I believe it is imperative that all independent agents read this book. - John Ammendola, President and CEO, Grange Insurance Company This book is about how to be a great agency, not just a successful agent. Matt has delivered a roadmap that is an essential read for those seeking to be the next generation of great agencies. It demystifies "InsureTech" and provides a path to practical, attainable digital goals for agencies of all sizes. Everyone in our industry, independent agents and insurance carrier leaders, need to read this book and ask themselves if their business plans can meet the vision brought forward in these pages. Insurance Agency 4.0 is where we need to be, the time is now. - Matthew Kirk, SVP & Chief Sales & Distribution Officer The Hartford Small Commercial Product Description Prepare for the Future; Develop Your Digital Road Map; Increase Profit, Scalability, and Time.We are currently