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Making Words Work: A Practical Guide To Writing Powerful Content
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About Making Words Work: A Practical Guide To Writing
Product Description Writing online content doesn't need to be difficult, time-consuming, or stressful. That said, there are skillsets required. You need to understand the basics of layout, design, and structure, so your content attracts and engages your ideal audience. You need to appreciate the psychology of reading online, because people read differently on screens. And most importantly, you must develop a feel for things like tone, style, and voice, because these are the elements that separate powerful writing from the competition. Kim Scaravelli has been writing online content for 20+ years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space, to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content for a website, blog, or marketing campaign. It's about being able to create content whenever you need to and enjoying the feeling of making words work. Whether writing content is your full-time job, or something you do occasionally, Making Words Work will help you: Strengthen your creativity and gain confidence in your writing skills. Plan, research, and organize properly, so you can write faster and easier. Create a first draft that already has a bit of style and substance. Use easy editing techniques to elevate the quality of your content. Write smarter instead of harder, and truly enjoy your work. Review "A really practical, useful book. Kim Scaravelli shares do-able insights on how to write clearly and with purpose, and she does it with a liberal dose of humour and charm." - Craig Brown, MBA and Author of The Lean Recruiting Toolkit "Making Words Work is more than just a compilation of writing tips. It's warm- hearted advice and support, from one writer to another. I felt like Kim Scaravelli was talking to ME personally. Great book!"- Darren Mitchell, Entrepreneur and Best-Selling Author of Be the Bank and Infinite Banking for Real Estate Investors "Was expecting helpful tips on content writing, which I got. But I was also pleasantly surprised by what a fun, easy read it was. Really enjoyed this book and will be revisiting to keep me on track!" - Sara Phelan, Small Business Growth Strategist, Business Coach About the Author Kim Scaravelli, B.A., B.Ed., is an award-winning content strategist and writer with 20+ years of experience. She is the Founder and CEO of Trust Communications, an online content and communications company with clients across Canada, the United States, and Europe. Her writing appears on more than 400 corporate and nonprofit websites. Kim is also a keynote speaker, mom, and butler to several demanding pets. And she deeply enjoys being a writer.
