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From Solo to Scaled: Building a Sustainable Content Strategy Practice
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About From Solo To Scaled: Building A Sustainable Content
Review “If content strategy has ever left you feeling lonely, From Solo to Scaled will be your new best friend. It’s generous, fun, and absolutely packed with practice-building wisdom.”—Sara Wachter-Boettcher, author, Content Everywhere, Design for Real Life and Technically Wrong“This no-nonsense book with real-world examples is truly a blueprint for building and sustaining a successful content strategy practice. It is both aspirational and immediately actionable. I can't wait to recommend it to my clients!"—Meghan Casey, owner at Do Better Content Consulting and author of The Content Strategy Toolkit “In From Solo to Scaled, Natalie Dunbar offers content strategists an informed potpourri of tips, practices, and tools to help them mature and grow impactful content teams.”— Lisa Welchman, author of Managing Chaos"This will be an instant classic among the content strategy content strategy core library." — Amy Mihlhauser, content strategist“I’ve had to build and scale a content strategy practice from scratch, and I can tell you that it would have been 100% easier if I’d had Dunbar’s book in my hands.”—David Dylan Thomas, founder, CEO at David Dylan Thomas, LLC and author, Design for Cognitive Bias Product Description Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you’re a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. About the Author Natalie Marie Dunbar is a UX-focused content strategist with a unique blend of skills as a journalist, content writer, and user experience researcher. Taken together with her curiosity for technology and her passion for engaging consumers, Natalie excels in balancing the creation of delightful user experiences with strategic content that supports the needs of a business or organization.Natalie has worked in various roles as a content writer and strategist for brands that include Anthem, Farmers Insurance, Kaiser Permanente, Walmart, and YP.com. She’s also produced original content for federal agencies that include the Animal and Plant Health Inspection Service (APHIS), Centers for Tobacco Prevention (CTP), the Food and Drug Administration (FDA), and the Veterans Administration (VA).Natalie is also an active member of Women Talk Design and was a founding member of the Content Strategy Los Angeles meetup group.
