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About How Design Makes The World
Product Description “Everything you use, from your home to your smartphone, from highways to supermarkets, was designed by someone. What did they get right? Where did they go wrong? And what can we learn from how these experts think that can help us improve our own lives? In How Design Makes The World, bestselling author and designer Scott Berkun reveals how designers, from software engineers to city planners, have succeeded and failed us. From the airplane armrest to the Facebook “like” button, and everything in between, Berkun shows how design helps or hinders everyone, and offers a new way to think about the world around you. Whether you spend time in a studio or a boardroom, an office or the outdoors, How Design Makes the World empowers you to ask better questions—and to understand the designs in everything that matters. Review "Design does indeed make the world... a highly readable book about this fact." - Henry Petroski, author of Small Things Considered: Why There Is No Perfect Design "Clear, concise and inspiring... makes a brilliant case for the ubiquity of design." - Steven Heller, co-chair of the School of Visual Arts MFA Design program and AIGA medal for lifetime achievement recipient "Shows the true impact of design on the world and makes it fun to discover a new way to think and see" - Matthew Leacock, creator of the game Pandemic "This fascinating book will help you see design everywhere and question why it works--or why it fails" - Ellen Lupton, curator at Cooper- Hewitt, Smithsonian Design Museum "An invaluable, essential resource that demystifies and democratizes design for everyone who lives with it--which is to say, all of us." - Khoi Vinh, Principle Designer at Adobe and Former Design Director of The New York Times "Nobody's better at explaining how the world really works than Scott Berkun." - Jeffrey Zeldman, co-founder of A List Apart "Everyone in the tech world knows that they need design, but few understand what it is and how it will help them succeed. Berkun illuminates the problem and the solution. A brilliant book." Alan Cooper, design pioneer and author of About Face About the Author Scott Berkun (@berkun) is the bestselling author of seven books, including Making Things Happen, The Myths of Innovation, Confessions of a Public Speaker and The Year Without Pants. His work has appeared in The Washington Post, The New York Times, Wired Magazine, Fast Company, The Economist, Forbes Magazine, and other media. He has taught creative thinking at the University of Washington and has been a regular commentator on CNBC, MSNBC and National Public Radio. His many popular essays and entertaining lectures can be found for free on his blog at http://www.scottberkun.com.
