Designing Logos: The Process of Creating Symbols That Endure

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Galleon Product ID 20393175

Shipping Weight 2 lbs
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Manufacturer Allworth

Shipping Dimension 10 x 8.39 x 0.59 inches
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Designing Logos: The Process of Creating Symbols Features

• Used Book in Good Condition

About Designing Logos: The Process Of Creating Symbols

How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.