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What They Don't Teach You In Business School: Real-World Sales And Service Skills You Need To Win And Wow Clients!
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About What They Don't Teach You In Business
Product Description Want to win more customers? Want to know what to say to clients and how to say it? Want your clients to love your company and willingly refer you to others? This book will illustrate simple communication, sales, and customer service techniques that you can immediately implement in your business and in your relationships with your clients. In this book, you will learn “tried and true” tactics, not “pie in the sky” ideas that are so broad they leave you wondering what to do next. So you’ve already started a business, you’re incredibly talented with a creative skill, people keep telling you that your work is wonderful or that your business idea is great—but you can’t seem to get good customers and keep them. Maybe you get the client the first time, but they never come back to your business again, and no one is referring other people to you. Perhaps you’ve started a small company, but you have no business experience or training, and you have no idea how to sell, service, or communicate with customers. The tips in this book represent a lifetime of helpful hints and specific tactics used in the author's corporate sales career (and in her own small business) -- for over 25 years -- to communicate, sell, service, and satisfy clients of all kinds. Here are just a few things you'll learn in the book: Basic & Effective Communication Techniques How to Properly Set Client Expectations (and still achieve client satisfaction!) Questioning & Listening Techniques Tips to Resolve Customer Issues How to Handle the First Client Meeting in 10 Easy Steps How to Put Together a Contract How to Ask for and Get Positive Reviews from Clients Follow the advice in this book and you'll immediately make a positive change in your business by communicating more effectively, providing better service, and improving client relationships. What's stopping you from learning how to talk to your clients, how to present and sell to them, and how to give them first-rate service? These are the keys to success for any small business. So what are you waiting for? Hit the "buy now" button! About the Author The daughter of hard-working parents (Dad was a school teacher and Mom was an executive assistant), Michele was brought up in a small town in Massachusetts. Michele grew up wanting to leave "small town America" and experience the world. Although she grew up with friends, was outgoing, and was successful in academics and school activities, Michele felt like a "square peg trying to fit in a round hole" in a place where the small town "mentality" seemed to be all around her. After getting good grades in high school, Michele studied at Boston College, where she graduated with honors with Bachelor’s degrees in both Marketing and Economics. After working in the corporate world in sales, account management, and marketing positions, Michele developed a strong desire to leave the “corporate grind” and wanted to start her own business. Though the corporate paycheck was great, Michele had an entrepreneurial mindset. However, she was afraid to leave the security of the high-paying jobs she was accustomed to. After starting the business part-time, Michele and her husband founded MPD Video Productions, and they eventually left corporate to run the business full-time. Michele and her husband both wanted "out" of corporate America so badly that they sold their big house, moved to a less expensive town, and downsized to cut expenses while building their business. The company is now an award-winning video production company. Upon entering the small business arena, Michele quickly realized how many business owners lack critical sales and service skills, and how strongly this deficiency and inability to work with clients affects their success. Michele felt compelled to share her vast knowledge and experience with the world, in order to help other business people with selling and servicing prospects and customers, improving communication and setting expectatio
