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Who Is The Mane Choice? We are a premium multi-cultural healthy hair growth and retention company and we attentively and thoroughly listen to the voices of our consumers to create a solution to their hair problems. We built our company on the foundation of research and the “beauty, health, science” approach: enhance beauty and health with a scientific background. We offer a comprehensive methodology to achieving beautiful, healthy hair, by infusing our hair care products with vitamins and essential nutrients such as Biotin, Vitamin A, B, C, D, & E and more. Soft As Can Be, the name says it all. A 3-in-1 conditioner formulated to revitalize and refresh the hair instantly. This hair treatment can be used as a Co-Wash, Leave-In, and Detangler. It adds shine, softness, and manageability while stopping breakage during the detangling process. When used as a Co-Wash, this unique formula gently rinses away impurities and product build-up, leaving your hair softer and improving elasticity. Infused with Biotin and Tea Tree, it helps to promote growth and hair retention. No Mineral Oil, No Petrolatum, No Parabens, No Sulfates, No Formaldehyde. Directions as a Co-Wash: Wet hair thoroughly with warm water, squeeze a generous amount into palm of hand and massage through hair and scalp for 3-5 minutes. Rinse out as much or as little as desired with cool water. Directions as a Leave In/Detangler: Apply generously to clean wet hair. Distribute evenly throughout hair from root to end. Start the detangling process by carefully separating the entire head of hair with fingers, thoroughly. Rinse out with cool water or leave in as much as desired.