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Effective Use of Gift Vouchers & Special Offers (Nitty Gritty Marketing Book 3)
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About Effective Use Of Gift Vouchers & Special Offers
Implemented by enterprizes of all sizes and types, these two marketing tools are integral parts of any marketing plan. They both possess huge potential to help achieve sales and marketing goals, but if not thought through and structured correctly can work against us.Effecive Use of Gift Vouchers & Special Offers reveals in concise and practical terms how to evaluate the options available to the SME, which actions should be avoided under what circumstances, and how to achieve even more than just the desired result. It teaches:The real value of a Gift VoucherWho can use Gift VouchersWhat Gift Vouchers mean for your businessPromoting Gift Vouchers and Special OffersSetting Special Offer goalsTypes of Special OffersIf you're making use of Gift Vouchers or Special Offers – or both – then this guide is for you.
