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Reebok is an American-inspired global brand with a deep fitness heritage and a clear mission: To be the best fitness brand in the world. Not an easy one. But if there is one brand that can make it happen , it is Reebok , the brand that was fundamentally part of a fitness movement that forever changed the way we look at spandex and headbands. Sure , this is not the 1980s anymore – the world has moved on. But so has Reebok and it continues to be daring. Daring is knowing greatness doesn’t come from sameness. The past years have been characterized by a transformation from traditional sports to fitness. The three sides of the Reebok Delta , a symbol of change and transformation , represent the physical , mental and social changes that occur when individuals embrace the challenge of bettering themselves in the gym , in their lives and in the world.