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Perfecting Concealer Wand: Like a magic wand for smoother, youthful looking skin, our creamy, hydrating formula hides imperfections and blends easily to leave skin looking flawless
Buildable Coverage: This skin-friendly, lightweight and breathable formula corrects and perfects with natural, buildable coverage; Vegan and cruelty free
Customizable Coverage: JOAH concealers feature unique brush and sponge tip applicators to provide customizable coverage and camouflage shadows and discoloration
Try Them All: Our cruelty-free cosmetics are created to outperform even the best prestige products; Shop our best eyeliners, lipsticks, foundations, concealers, skin treatments and more
Smarter Beauty Like You: Empowering women with smarter beauty options, we are a skin-centric, socially conscious, 100 percent cruelty-free brand that embraces the Korean beauty philosophy that beauty starts with the skin
Like a magic wand for smoother, youthful looking skin! Creamy formula hides imperfections and blends easily to leave skin looking flawless.Natural, buildable coverageSkin-friendly lightweight & breathable formulaCorrects & perfects