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Twice was born with a purpose: to help everyone discover the power of their smile. In 2015, brothers Julian and Cody Levine joined Lenny Kravitz and a team of passionate dentists on a trip that would change their lives. Their mission? To provide free full-service oral care to a community of people without proper access to oral health services. Leaving the trip inspired, we decided to produce oral care products that make a healthy smile accessible to everyone. We felt the need to transform how we all take care of our teeth—in our own community and beyond. We left determined to make a healthy smile accessible to everyone: by creating a product that would reflect the beauty, health and confidence embodied by the new smiles of our patients, then making sure that product gave back to the cause that inspired it all. Through years of research, development, and focused collaboration with industry experts, we were able to bring our vision to life. Our goal was to re-imagine brushing twice-a-day by creating an experience people would actually look forward to—every morning and every night. By evolving brushing into a ritual rather than a chore, we created Twice: the first toothpaste on a mission, the only toothpaste that will unlock the power of the world’s smiles.