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The Serif TV Series: This unique collaboration between Samsung and the award-winning Paris-based design duo Ronan and Erwan Bouroullec blends design and technology into a simple, functional solution
360 All Around Design: Enjoy the view of your TV from all angles—and we don’t just mean the screen; The Serif looks beautiful from front to back, side to side, and can elegantly decorate any space
Detachable Floor Stand: Unlike conventional televisions, it doesn't have to be wall mounted wall; It comes with an elegant easel stand that perfectly pairs with its stylish frame; Best for small spaces, the option to remove its legs makes it all the more versatile
NFC on TV: Experience the one-touch, sound mirroring between your compatible Android mobile device and The Serif to listen to your favorite music
100% Color Volume with Quantum Dot: Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness
Timeless, Versatile I-Shaped Design: The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can
The Serif Ambient Mode+: Elevate your space by turning the screen into décor, artwork, the weather, today's headlines, and more; Comes with the Bouroullec palette, available only on The Serif
It does not belong to the world of television, but it belongs to the world we live in. Blurring the line between design and technology, Samsung introduces The Serif. The Serif challenges the way we view technology and its interaction with the space around it. The Serif can be the center of a more convenient, connected lifestyle. It integrates seamlessly with smart speakers and mobile devices. The powerful Quantum 4K processor uses deep learning AI to transform everything you watch into stunning 4K. Voice control your TV and your day, hands-free. The Serif works with AirPlay 2, so you can effortlessly play movies, shows, music and photos on the TV right from your iPhone, iPad or Mac. Start a movie on your smartphone during your commute and easily switch to The Serif to continue viewing when you get home. Whether you have an Android or iOS smartphone, the SmartThings app makes it easy to connect and enjoy. Whatever you were watching on your mobile phone can be shown on your TV screen with just a quick tap on The Serif. Multi View lets you watch TV and mobile mirrored content at the same time. Watch workout videos, check sports stats and more while watching your favorite show or game. Active Voice Amplifier analyzes the ambient noise and enhances the voices in the scene so you can hear the dialogue clearly.