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THIS ALL STARTED AS A FASHION PROJECT The idea at first was simply "really cool design replacement bands for Apple Watch". Frankly, because mine at the time was boring and uncomfortable. After realizing that a stretchy, sock-like material would make for a super comfortable watch band, after check over hundred material. We figure out how to incorporate the innovative elastic we invented into different products to make them better. As an artist, I see these bands as a blank canvas. The lightweight, breathable, durable, and machine washable elastic makes the bands incredibly practical and versatile. The wide vartiety patterns and colors we designed are just a bonus. These are more than just watch bands. They are the perfect combination of style and functionality. Sport your band at the gym or rock it on a night out and always remember to live with originality. Enjoy your band(s)!