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1st plant-based detergent with the cleaning power of Tide (75% plant-based)
4x cleaning power of leading natural detergent
Formula made with 100% renewable wind power electricity at a zero manufacturing waste to landfill site (The same facility also uses steam power; electricity represents approximately 50% of total energy used)
Free of dyes, chlorine, phosphates or optical brighteners
Suitable for both high efficiency (HE) and regular washers
Tide purclean unscented plant-based liquid laundry detergent with the trusted cleaning power of Tide. Manufactured at a site that uses 100% renewable wind power electricity and sends zero manufacturing waste to landfill, this eco-friendly detergent offers a simple way to integrate more sustainable choices into your everyday laundry routine without compromising on cleaning performance. With 4x the cleaning power, Tide purclean delivers outstanding stain removal, even in Energy-Saving cold water and quick wash cycle. Additionally, it comes free of dyes, chlorine and phosphates, and is formulated so as to replace most of the non-renewable active ingredients with their plant-based alternatives. Thanks to Tide purclean liquid detergent, you finally get the plant-based power that actually cleans! 1 dose of Tide purclean vs. 4 doses of leading natural detergent