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Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation
Where we started? It all started with an idea to build a superior T-shirt
The technology behind Under Armour diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes
Under Armour Men's HOVR Havoc 3 Basketball Shoes - Comfortable Running Sneakers with UA HOVR Technology Thanks to UA HOVR technology, these sneakers offer a "zero gravity" feel and provide exceptional cushioning and perfect energy return when running. Added to this is the Energy Web system in HOVR compression mesh that allows immediate energy return with every step. The upper of the running shoes is breathable and offers a feeling of absolute comfort. The cross lacing system adapts to the shape of the foot and the mesh tongue allows for optimal air circulation. The Half Bootie cut of the sneakers guarantees great stability and the tongue makes it easy to remove shoes. Perforated EVA insole cushions the shoe and provides even more comfort. The TPU midfoot cambrion wraps the sole of the foot for added lateral stability. Finally, the rubber outsole with a herringbone pattern ensures optimal control over the floor and increased grip. UNDER ARMOUR MAKES ATHLETES BETTER Our story begins with a T-shirt, designed to provide an undeniable advantage for athletes. Today, thanks to us, athletes are rethinking the way they dress. Innovation is at the heart of our business and vision: inspire by offering solutions to improve your performance. Solutions we could only dream of so far. The advantages at a glance: Running sneakers with good cushioning HOVR technology with Energy Web that returns energy Breathable material Cross-lace system Mesh tongue Cut out EVA insole TPU midfoot shank for lateral stability Good grip with herringbone rubber outsole