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Sugar Clothing Company, established in 1982, is one of the most recognizable and in-demand labels in the young contemporary/junior arena. Sugar appeals to fashionable, confident women who take charge of their personal and professional life. The clothes help young women update their wardrobe with sexy pieces at affordable prices. Sugar products are a successful combination of work-appropriate and night club-ready styles. The Sugar woman is beautiful, sexy, independent, and confident. Previous campaigns have featured Petra Nemcova, Gisele Bündchen, Bar Refaeli, Irina Shayk, Ireland Baldwin and most recently, Oliva Culpo.