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Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation
Where we started? It all started with an idea to build a superior T-shirt
The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear Heat Gear when it's hot, ColdGear when it's cold, and All Season Gear between the extremes
DIGITALLY CONNECTED: UA’s Record Sensor technology tracks, analyzes & stores virtually every running metric so you know exactly what you need to do to get better. Connectivity to Map My Run will expire on March 31, 2025
Engineered mesh upper is extremely lightweight & breathable, with strategic support where you need it
NEUTRAL: For runners who need flexibility, cushioning & versatility. UA HOVR technology provides 'zero gravity feel' to maintain energy return that helps eliminate impact step after step. Compression mesh Energy Web contains & molds UA HOVR foam to give back the energy you put in. DIGITALLY CONNECTED: UA's Record Sensor technology tracks, analyzes & stores virtually every running metric so you know exactly what you need to do to get better. Engineered mesh upper is extremely lightweight & breathable, with strategic support where you need it. External heel counter for additional support that helps keep the back of the foot locked-in place. Die-cut, full-length EVA sockliner molds to the foot, eliminating slippage & providing ideal underfoot comfort. Anatomically placed, deep flex grooves offer proper flexibility in key areas