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Have you ever tried to find a toothpaste without glycerin, fluoride, foaming agents, or coloring? We couldn't find one, so we made Earthpaste - only five ingredients, and they all come from the earth! Water, Redmond Clay, Real Salt, essential oils, and xylitol. (Unsweetened Spearmint Earthpaste doesn't have xylitol - now we're down to four ingredients!) And Earthpaste really works! No foaming agents, no coloring, no glycerin, and no fluoride. Everything your mouth needs to feel clean, and nothing extra.